HALO fertility
We're trailblazing a
new kind of fertility care,
where cutting edge science
meets empathy, care and craft.
REBRAND
In light of the evolving fertility work this doctor was doing, it was obvious a rebrand was needed to capture their growth and the building of their new facility.
COLOR APPROACH
Along with the moodboard I’ll often provide some color palettes to choose from — to again offer the kind of collaboration that provides a chance for the client to get what is in their head out.
THE FINAL RESULT
MOODBOARD
The moodboard process is all about using visual language to explore where the client’s head is at — and where the designer would like to go. We gave two choices and the client went for what we called the “Lived in Modern” approach.
