RAPID
We were tasked to name and brand a new transit endeavor by EMBARK, a hybrid City of Oklahoma City department and public trust, is governed by the Central Oklahoma Transportation and Parking Authority. RAPID would be a more quick and efficient route to get people where they need to be. We had to stay near the brand family of EMBARK but give a distinct look and feel to the new brand.
ANCHOR WORDS
Connectedness + Effortless + FREEDOM became the words that we anchored all of our design exploration to.
ROAD NOT TAKEN
This was a concept that we really loved, it worked great for an app thumbnail but also in a much larger format like the bus.
EXPLORATIONS
We explored numerous directions over three main rounds of presentations and revisions.
